16 immersive installations dedicated to the world of gaming

Installations await you at Art of PLAY where you can enjoy unique and surprising experiences, such as entering a full-scale reconstructed dollhouse, immersing yourself in magical universes made of coloured bricks, watching light shows and discovering the world of Hello Kitty.

HUG ME

Get ready to be surrounded by teddy bears of all sizes, which will remind you of the unique warmth that only your own childhood plush is capable of providing! You will be able to hug the Teddy Bears and let yourself be carried away by their softness, experiencing a very sweet and enveloping experience.

DOLL HOUSE

Who has never wished to experience a day inside a doll's house? In the Doll House this is possible! The installation celebrates the fascination of the doll house that has enchanted entire generations for centuries, and invites you to rediscover the joy of play and fantasy in a world where anything is possible.

SPECTRUM

Immerse yourself in a colourful spectacle!

Spectrum celebrates colour as a tool for play and creativity, demonstrating how it can be transformed into an artistic and multi-sensory experience, including optical illusions, shadows and lighting effects.

PLAY ICONS

Get ready to open the drawer of your fondest childhood memories! Play icons is a visual and nostalgic immersion into the history of toys, for a journey through time among the greatest icons that have marked generations and redefined the concept of play.

HELLO KITTY SECRET KARAOKE

Did you know that one of Hello Kitty's greatest passions is singing? Especially at karaoke, a symbol of friendship and fun in Japanese culture. A musical selection is waiting for you to sing like a real pop star and have fun in perfect Hello Kitty style!

LIVE IN COLOUR

We all have the power to colour our world with new shades!

In this installation you can interact with the space and become the protagonist of the work, transforming black and white into an explosion of colour.

BRICK WORLD

Construction is an iconic game that has inspired and stimulated the creativity of children all over the world through simple coloured bricks. In this atmospheric pastel-coloured space, everyone can contribute their creativity to build a unique universe of colour and fantasy.

ARCADE

Get ready to immerse yourself in Arcade, where you can relive the unique atmosphere of the video arcades of the 1980s. A nostalgic journey celebrating the most iconic video games of that era, which marked pop culture and entire generations.

RAINBOWLAND

Soap bubbles and pinwheels come together to create Rainbowland, the installation where rainbow portals accompany you into a magical, dreamlike world. We celebrate the value of play as a pure and joyful experience!

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all installations

The world of Hello Kitty arrives in Rome!

The timeless icon that has won the hearts of millions of fans worldwide finds its home at Art of Play, with four brand new installations and the Hello Kitty Café!

Between his customised room, a secret karaoke and a Japanese-inspired magic world, you can immerse yourself in his world and have an unrepeatable experience.

HELLO KITTY WORLD FROM ART OF PLAY

Hello Kitty installations

Souvenir of Hello Kitty

Hello Kitty café in Rome

Do you have further questions about the exhibition Art of PLAY and the Hello Kitty Café?

Find answers in the FAQ section